Substack: The Home for Great Video
Concept: A "personal" and "unpolished" campaign which showcases online publishing platform Substack’s evolution into video. Championing some of the brands most notable Substackers, such as iconic musician Patti Smith, basketball legend Kareem Abdul Jabar, actor Nick Offerman, bestselling author Elizabeth Gilbert, filmmaker Michael Moore and spiritual teacher Marianne Williamson.
Role:
• Creative
• Direction
• Post Production
CREDIT
Executive Creative Director: Ivan Cash
Executive Producer: Katie Gunn
Creative Director: Matt Kalish
Editor: Julienne Jones
Designer: Anita Chen
Motion Graphics: Zach Christy
Music: Marmoset
CLIENT
Brand: Substack
Vice President, Partnerships: Fiona Monga
Vice President, Product: Sachin Monga
Head of Design: Mills Baker
Brand Designer: Joro Chen