PAIR OF THIEVES: FEEL TEST
Concept: Would you get naked in front of a video camera and crew? That’s what nearly a dozen New Yorkers did on behalf of Pair of Thieves for a creative “feel test” to capture the undistracted experience of slipping on the brand’s super-soft boxer briefs.
Result: Featured as an AdAge Staff Pick, Shots, LBBOnline
Role:
• Concept Development
• Creative Direction
• Casting
• Film Direction
• Post-Production
CREDIT
CLIENT
Co-Founder and Executive Creative Director: Alan Stuart
Co-Founders: Cash Warren and David Ehrenberg
Project Manager: Yolanda Lopez
SVP of Marketing: Arnaud Kerviche
CASH STUDIOS
Director: Ivan Cash
Producer: Bren Haragan
Director of Photography: Peter Pascucci
Editor: Blake Bogosian
Music Composer: Lee Falco
Colorist: Alexia Salingaros
Associate Producer: Jennie Butler
Assistant Director: Nicholas Sossi Romano
Intimacy Coordinator: Bahar Baharloo
Sound Design & Mix: Pete Kneser
Assistant Editor: Evan Mueller
Gaffer: Ace Buckley
Sound Mixer: Genna Edwards
Key Grip: Matt Foundoulis
Camera Operator & Media Manager: Fernando Osario
Make Up Artist & Hair Stylist: El GanzLocation
1st Assistant Camera: Mika Hawley
Visual Effects Producer: Gordan Wittmann
Motion Graphic Designer: Ben Kopman
Production Assistants: Manvir Singh, Tina Del Pino, Niko Devera
Special Thanks: Beast Editorial, Marmoset Music