Noosa: operation taste test

Overview: Noosa and BSSP partnered with Cash Studios to create a blind taste test, featuring proprietary facial tracking technology, a licensed clinical psychologist, and real people—to answer the age old question: what yogurt tastes the best? (spoiler alert: it’s noosa)

Role:

  • Creative Direction

  • Tech Development

  • Casting

  • Film Direction

  • Production

  • Post Production

CLIENT: noosa 

SVP, General Manager: John Creed  

Senior Director of Marketing: Emily Black 

Senior Brand Manager: Michelle Luz  

Brand Manager: Jessica Haggard  

VP, Innovation: Luke Chavez 

AGENCY: BSSP 

Executive Creative Director: Sinan Dagli  

Associate Creative Director: Andrew Crawford  

Senior Writer: Mike Reiner 

Art Director: Claire Hentzen 

Executive Producer: Cade Wallace 

Senior Producer: Meredith Ashworth 

Group Account Director: Maura Mattoon  

Account Director: Shannon Stucke 

PRODUCTION: Cash Studios

Founder & Director: Ivan Cash 

Assistant Director: Julienne Jones 

Executive Producer: Dana Jensen 

Studio Producer: Yevgeniya Kats  

Line Producer: Joey Vaughan  

Designer: Anita Chen  

Facial Expression Expert: Dr. Lawrence Ian Reed, PhD

Tech Consultant: Avi Bagla, Humidity Studios 

1st AD: Hans Augustave  

Production Manager: Lindsay Blair Goeldner 

Script Supervisor: Yaya Jing Wu 

Director of Photographer: Peter Pascucci 

Camera Op: Alexander Petersen 

1st AC: Max Batcheider 

2nd AC: Darlena Chiem  

Sound Mixer: Simon Guzman 

A2: Jay Villas Boas 

VTR: Jeff Reeves 

DIT: Aymann Ismail  

Gaffer: Forest Erwin  

Best Electric: Alexander Fischetti  

3rd Electric: Stephen Szmed  

Key Grip: Chris O’Keefe 

Best Grip: Kevin Deming  

3rd Grip: Steff Berek 

Food Stylist: Colin Favre  

Production Designer: Gaby Lo  

Art Coordinator: Carol Kim 

Set Dresser: Eric Dimarco 

Art Assistant: Will Clayton 

Hair & Makeup: Miyako Johnson  

Production Assistants: Darrien Hess, Connor Graham, Corey Holliday, Celeste Itzel, Erin Cudd 

EDITORIAL: Cut & Run

Head of Production: Kristen Jenkins 

Executive Producer: Brian Stanley 

Managing Partner: Amburr Farls 

Editor: Blake Bogosian 

Assistant Editor: Chris Caceres 

Assistant Editor: Hamilton Henson 

COLOR: Jogger

Executive Producer: Alicia Cargile 

Senior Finishing Producer: Cameron Leventen 

Colorist: Adolfo Martinelli 

SOUND & FINISHING: 

Flame Artist: Mark Everson, Everson Digital 

Sound Mix: Joaby Deal, One Union

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