Noosa: operation taste test
Concept: BSSP partnered with Cash Studios to produce and direct a blind taste test, featuring proprietary facial tracking technology, a licensed clinical psychologist, and real people to help find out which yoghurt tastes the best (spoiler alert: it’s noosa)
Role:
• Concept Development
• Creative Direction
• Film Direction
CLIENT: noosa
SVP, General Manager - John Creed
Senior Director of Marketing - Emily Black
Senior Brand Manager - Michelle Luz
Brand Manager - Jessica Haggard
VP, Innovation - Luke Chavez
AGENCY: BSSP
Executive Creative Director - Sinan Dagli
Associate Creative Director - Andrew Crawford
Senior Writer - Mike Reiner
Art Director - Claire Hentzen
Executive Producer - Cade Wallace
Senior Producer - Meredith Ashworth
Group Account Director - Maura Mattoon
Account Director - Shannon Stucke
PRODUCTION: Cash Studios
Founder & Director: Ivan Cash
Assistant Director: Julienne Jones
Executive Producer: Dana Jensen
Studio Producer: Yevgeniya Kats
Line Producer: Joey Vaughan
Designer: Anita Chen
Tech Consultant: Avi Bagla
1st AD: Hans Augustave
Production Manager: Lindsay Blair Goeldner
Script Supervisor: Yaya Jing Wu
Director of Photographer: Peter Pascucci
Camera Op: Alexander Petersen
1st AC: Max Batcheider
2nd AC: Darlena Chiem
Sound Mixer: Simon Guzman
A2: Jay Villas Boas
VTR: Jeff Reeves
DIT: Aymann Ismail
Gaffer: Forest Erwin
Best Electric: Alexander Fischetti
3rd Electric: Stephen Szmed
Key Grip: Chris O’Keefe
Best Grip: Kevin Deming
3rd Grip: Steff Berek
Food Stylist: Colin Favre
Production Designer: Gaby Lo
Art Coordinator: Carol Kim
Set Dresser: Eric Dimarco
Art Assistant: Will Clayton
Hair & Makeup: Miyako Johnson
Production Assistants: Darrien Hess, Connor Graham, Corey Holliday, Celeste Itzel, Erin Cudd
EDITORIAL: Cut & Run
Head of Production: Kristen Jenkins
Executive Producer: Brian Stanley
Managing Partner: Amburr Farls
Editor: Blake Bogosian
Assistant Editor: Chris Caceres
Assistant Editor: Hamilton Henson
COLOR: Jogger
Executive Producer: Alicia Cargile
Senior Finishing Producer: Cameron Leventen
Colorist: Adolfo Martinelli
SOUND & FINISHING:
Flame Artist: Mark Everson, Everson Digital
Sound Mix: Joaby Deal, One Union