LEMONADE: THE SLOW SIGN

Overview:
The Slow Sign is a custom roadside message board that rewards safe drivers going under the speed limit with personalized compliments (and turns off for speeding drivers).

Role:

  • Concepting

  • Creative Direction

  • Experiential & Film Production

  • Post-Production

  • PR Strategy

Press:

FastCo, AdAge

CLIENT: LEMONADE 

Head of Brand Marketing: Liron Smadja

Director of Design: Adar Debby

Creative Team Lead: Logan Broadley

AGENCY: Cash Studios

Executive Creative Director: Ivan Cash

Creative Director: Matt Kalish

Co-Creative Director: Jimmy Burton

Producer: Yevgeniya Kats

Graphic Designer: Anita Chen

PRODUCTION: Cash Studios

Director: Ivan Cash

Creative Director: Matt Kalish

Agency Producer: Yevgeniya Kats

Line Producer: Joshua Jaedicke

Production Supervisor: John Reeder

1st AD: Erika Henderson

2nd AD: Nikki Flores

Director Of Photography: Ivy Chiu

1st AC: Mark Roethke

2nd AC: Ana Lorent

DIT: Brenda Szwejbka

Camera Operator: Angela Herr

Sound Mixer: Damion Haux

VTR: Chris Cudd

Script Supervisor: Britta Menges

Sign Fabrication Executive Producer: Jason Scharf

Fabrication Director: Van Zinsmeyer

Service Technician Level 2: Avilla Fuerte

Service Technician Level 1: Joseph Black

Location Manager: Christina Cooper

Still Photographer: Sadie Stalker

Set Medic: Romy Stevens

Production Assistants: Charles Gross, Juan Hernandez, Dio Aguilar. Kemp Mierzawa, Noah Johnson, Ryan Van Getson, Seth Pollock


POST-PRODUCTION

Executive Producer: Brian Stanley

Editor: Blake Bogosian

Assistant Editor: Hamilton Henson

Post Producers: Julie Plascencia, Jared Thomas, Yevgeniya Kats

Jogger Senior Producer: Ron Rendon

Colorist: Adolfo Martinelli

Music / Sound Design / Mix: Colectivo Music + Sound

Executive Creative Producer: Jeff Stevenson

Featured Artist: Tone Ranger

Flame Artist: Mark Everson, Everson Digital

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